WORKEXAMPLES
Web Design (Web) / Marketing Services (Mkt) / Business Strategy (Strat) / Social Media (Social)
Industry: Fitness, Gyms, Sports Performance
Services: Web, Social, Mkt
ICON Gym is local in Frisco, TX and is located off the Tollway near Toyota Stadium. ICON is different from the big-box fitness clubs... it is an old-school gym. The owner at ICON partnered with us here at TCC to work on: website redesign, social media strategy, marketing strategy, and product design and development.
The ICON website utilizes the black/white/red color scheme that the owner loves (he is a huge Van Halen fan), and integrates 2 different logo designs. The site is optimized for SEO (search engine optimization) and utilizes responsive web design for optimization on laptop and desktop computers as well as phones, tablets, and TVs.
We shot multiple new photos of the facility and stylized them to work thematically with the website.
The site is currently being integrated with a backend class system so that all membership and appointments can be managed online through the website.
We are also developing new items to sell both in the facility and on the online store including t-shirts, hats, apparel, water bottles, coolers, and towels.
ICON plans to run both traditional print advertising as well as PPC (pay-per-click) advertising through search engines and social media later in the summer. TCC is developing all advertising and coordinating media buys.
Industry: Non-Profit
Services: Strat, Web, Social, Mkt
The Olive Branch in Frisco, TX is a non-profit organization dedicated to special needs adults. Their mission is to create a self-sustaining community for adults with special needs.
TCC began by working on the Olive Branch website, but quickly grew to encompass their business strategy, marketing, web and social aspects.
TCC developed and wrote their entire business plan including financial projections and a strategic roadmap for growth. Utilizing this plan, the website was designed to work in partnership with a cloud-based donor management system and integrate with social media, and email campaigns to spread the word about their mission and raise awareness about the organization.
Industry: Sports Performance, Athletes, Recruiting
Services: Web, Mkt, Strat
Formerly, CES Performance, Athlete Training and Health is a sports performance training facility. We developed the original CES Performance website that focused on elite level athletes in high school, college and in the Pros. Eventually this changed over to Athlete Training and Health as the company changed names and partnered with sports medicine organizations to provide a one-stop-shop for training and health.
Designed to allow the user to easily find the services offered for his or her individual sport or skill, this website is driven by data collected to push the consumer to the correct location.
Industry: Clubs, Gun Ranges, Memberships, Firearms
Services: Strat, Web, Social, Mkt
Frisco Gun Club is one of the nation's most unique indoor gun ranges affectionately deemed a "guntry club" because it is a hybrid of a country club and a gun range.
TCC developed an overall marketing strategy to pre-sell memberships before the club opened in Dec 2013 by mixing traditional marketing (radio, print, direct mail, free press) with digital marketing (PPC, email campaigns, social media, website, and hyper-targeted geo marketing).
The website integrates with several cloud-based systems to handle class scheduling, registration and payment, membership management and billing, recurring membership billing, and discount programs.
Industry: Memberships, Clubs, Firearms
Services: Strat, Web, Social, Mkt
Knight Defenders is a member-based club for people who are educated and trained to carry firearms. TCC developed the overall business strategy for Knight Defenders and built a website around selling online memberships and an ecommerce store.
Industry: Contractors, Painting, Handyman
Services: Web, Social, Mkt
This portfolio website is the place where Blackwell & Blackwell displays examples of the work they've done. TCC developed a marketing strategy at a grass-roots level to feed upon positive reviews and word-of-mouth to drive new business leads to the website.
A marketing plan was implemented to integrate social media marketing and community forums to drive referral business to the website.