Every year, a person sees millions of advertisements and marketing campaigns including digital, print, radio, and TV. That's a big number for marketers to compete against to make their marketing ideas some of the ones that people actually remember.

The Key is Emotional Content. Thinking vas. Feeling. Emotional content tends to outperform rational content, says an infographic by USC Dornsife College.

The graphic below explains that "emotional response to an ad has far greater influence on a consumer's intent to buy a product than the ad's content does."

It provides ideas on how your campaigns can elicit emotive responses, including creating joy or surprise and building an emotional roller coaster.

To see those tips, examples of brands that elicit emotion, and more, check out the graphic below.